A Fusion of AI, AR, and How Middlesex University’s APRB Program encourages the use of the three technologies in fashion and retail.
Written by Keren Obara.
The retail landscape is undergoing a transformation unlike any seen before, fueled by advancements in artificial intelligence (AI), augmented reality (AR), and virtual reality (VR). As these technologies continue to evolve, they are reshaping the way consumers interact with physical and digital retail spaces. One notable example is the pioneering work done by Middlesex University with their APRB program that offers a glimpse into the exciting possibilities of merging these technologies.
AI’s Role in Personalization and Efficiency:
AI is revolutionizing the retail experience by analyzing vast amounts of customer data to provide personalized recommendations and enhance operational efficiency. Machine learning algorithms decipher shopping patterns, preferences, and behaviors to tailor marketing strategies, creating a more immersive and engaging shopping journey. AI-powered chatbots provide instant customer support, answering queries and resolving issues in real-time.
AR’s Impact on Enhanced Product Engagement:
AR overlays digital information onto the physical world, bridging the gap between online and in-store experiences. Customers can use AR apps on their smartphones to visualize how furniture might look in their homes or try on virtual clothing before making a purchase. This interactive and engaging experience not only increases customer satisfaction but also reduces the rate of returns.
VR’s Transformation of the Shopping Environment:
VR creates entirely immersive environments, allowing consumers to explore virtual stores from the comfort of their homes. Brands can design unique and captivating shopping spaces, enabling customers to browse through products and make purchases in a lifelike setting. VR enhances the emotional connection with products and brands, simulating the in-store experience in a digital realm.
Middlesex University’s Creative Program (APRB):
Middlesex University’s innovative APRB program encourages the discussions between AI, AR, and VR in retail. The program encourages students (who are future marketers and business owners) to enable customers to interact with virtual representations of products using AR technology. Shoppers can scan physical items, which triggers the display of detailed product information, reviews, and even virtual try-ons. This fusion of AI, AR, and VR creates a comprehensive shopping experience that merges the convenience of online shopping with the tangible nature of in-store browsing.
The Benefits and Challenges Ahead:
The integration of AI, AR, and VR offers several advantages to the future of retail. Enhanced personalization, increased customer engagement, and improved operational efficiency are just a few of the benefits. However, challenges such as data privacy concerns, technological infrastructure, and the potential for an impersonal shopping experience must be carefully addressed.
Conclusion:
The future of retail stores is undoubtedly shaped by AI, AR, and VR technologies, transforming the way consumers interact with products and brands. Middlesex University’s APRB showcases the potential of these innovations to provide a seamless and immersive shopping experience. As these technologies continue to mature, retail stores that embrace AI, AR, and VR are poised to create more engaging, personalized, and memorable interactions with their customers.
Keren Obara 2023.
